Marketing managers are detail-oriented, outgoing, and excellent communicators. Marketing ManagerĪ Marketing Manager is responsible for managing the marketing of a business or product and creating marketing strategies for their organizations. They also strategize and execute digital marketing campaigns and gather and analyze the data results from those campaigns. Cultivate leads for sales and marketing.Create and post sharable videos and images.Their job is to turn fans into customers, turn customers into advocates and keep a watchful eye on their company’s reputation. The Social Media Manager administers a company’s social media marketing and advertising. The copywriter writes “copy” (text) designed to do one of 2 things: a) persuade a person or group to take a particular action or b) increase brand awareness. The copywriter job title is used to describe the position of writing text to advertise a product, service or organization. For example, Online Brand Ambassador and Social Media Brand Ambassador (see below) are popular new marketing titles used at many organizations. The brand ambassador title is now widely used outside retail. The Brand Ambassador position title is most common in consumer goods/retail where a consumer goods company might use a brand ambassador for in-store or event product demonstrations. Brand AmbassadorĪ Brand Ambassador‘s job is to show a brand in a positive light to help increase brand awareness and generate new sales opportunities. Here are descriptions of the top 25 most-searched-for marketing titles: 1. If you care just about sales, check out The 16 Best Sales Job Titles to see the same type of data on sales titles. Sales and marketing job titles are closely related. For example, if you are hiring a master of Instagram Marketing, you may want to choose the Instagram Brand Ambassador title versus the broader “Brand Ambassador”. Also, the data below is quantitative and more is not always better. Marketing Titles that Candidates Search for the Most (with Retail)ĭisclaimer: Many of the marketing job titles overlap each other - they are not distinct job roles. My data also doesn’t include marketing title searches on job boards (Indeed, LinkedIn, Glassdoor, Facebook, etc.) or the searches on company career sites. For example, I didn’t count long-tail searches such as “marketing manager job in dallas” or “best marketing director jobs”. Ok, enjoy!: Marketing Job Titles that Candidates Search for the Most (without Retail)ĭisclaimer: The actual # of candidates searching marketing job titles is much larger than what I list in this article. If you’d like data on job titles beyond just Marketing, check out our ongoing series called Job Titles: The Definitive Guide. For search query data, I used search engine optimization (SEO) tool ahrefs and Google’s Keyword Planner. Finally, as a sanity-check, we leveraged data from Ongig’s own Job Description software. What are the best marketing job titles to attract talent? If you want more traffic to your job postings, one way to answer that is to see which marketing titles candidates search for.īelow are the top 25 marketing job titles based on the number of searches they receive on Google.
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